hi! i’m chris

a creative leader and designer, passionate about building compelling product experiences that can both delight and inspire. i am experienced across hardware and digital product development and able to merge these skills with business and marketing strategy to deliver innovative, award-winning and successful solutions

having trained in product design and engineering at Loughborough University i have since spent over 15 years working in the children’s product industry delivering over a hundred products to market. over this time I have developed a deep knowledge of children, how they play and how they develop as well as the needs and challenges they and their families have, something I feel first hand being dad to two young boys

throughout I have ensured the user is at the centre at all times and focused on creating new experiences that push the boundaries of play and learning

find out more

 

past employers

Fam Studio (2021-2023)
Tech Will Save Us (2017-2021)
Robot_Ninja_Dinosaur / chris catton design (2014-2023)
MakieLab (2013-2014)
WOW Toys (2008-2013)
Designworks (2007-2008)
Games Workshop (2002-2007)

select clients

Hasbro
Mattel
Worlds Apart
Vivid Imaginations
Le Toy Van
Rainbow Designs

select achievements

Oppenheim Toy Portfolio: Platinum Award - 2019
Parents’ Choice: Gold Award - 2019
MOJO 100 Most Influential Figures in Toy Industry - 2018
Dad’s Choice: Highly Commended - 2016

Multiple patents pending for homeware and consumer products

references

“Chris' input was invaluable in all phases of the development of Scootaheadz. He has vast knowledge and offers a lot of practical advice. He is always willing to go above and beyond to ensure that the outcome of a project is as good as it can be.” Stephanie Westphal - Managing Director @ Scootaheadz Ltd

“Chris is a stellar product design lead, and a talented all-rounder, who is smart, and detail oriented, with a keen eye for keeping a product good looking and functional. Chris is even-keeled and a pleasure to work with.” Alice Taylor CEO @ MakieLab

“Chris is an oasis of calm, reason and professionalism. With the ability to find creative solutions, whilst understanding commercial realities, Chris always delivers above and beyond expectations.” Keri Palmer Head of Marketing @ WOW Toys